Nice to see big brands doing their bit for the environment. It still looks like they could cut down on cardboard a bit more, but it's definitely a step in the right direction, and the video does show that even reducing the cardboard by this amount saves a lot of energy and resources. Personally I'd much rather opt for a shoe bag than a box, so I'm sure we can just wait and see what other brands no doubt will come up with to follow in the footsteps of Puma.
x
http://www.puma.com
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