Marmite!

Marmite is something very close to my heart, it's been my favourite breakfast since God knows when! It's also a product that's had some of my personal favourite ad campaigns over the years. Famous for its honest slogan "You either love it, or hate it" it's a brand that's extremely timeless, probably because it is such a unique product, with such an unusual message. It's hard to successfully promote a product whilst stating that half the population hate it, yet they seem to do it with ease and humour, always leading to memorable results!

In 2006, Marmite brought out a squeezable bottle, adding value through convenience from the traditional glass jar. DDB of London took the job of advertising this new product. Here are some of the ads they created...

DDB said they wanted to communicate "the convenience of the squeezy product, executed against the creative thought at the heart of the brand 'you either love it or hate it'". With this they created a series of ads of things people either love or hate, drawn in the squeezy marmite. The result is the message of the new product being perfectly executed, alongside the traditional and recognisable brand identity, in a funny and visually interesting way. Fantastic!

More recently DDB managed to encorporate Paddington Bear into the ads to try and encourage Mums to buy marmite for a twist on boring sandwiches. Using such a popular character with a new storyline saw a massive 10% growth for Marmite- quite successful really considering 8 billion sandwiches are consumed per year in the UK!

Marmite is a brand that has been growing year on year, with little change since 1902! I think the ads have had a massive impact on the popularity of this product and I personally can't wait to see what they come up with next!

x

http://www.marmite.com/

http://www.ddblondon.com/