Noticed this new make up range in the Leeds branch the other day. I was certainly struck by the packaging when I first saw it, good use of hand drawn type, nice colour schemes and a pinch of illustration.
Topshop says on the collection...
"Bold and innovative, Topshop Make Up combines the hottest trends and colours with the very best in quality. Applying the Topshop spirit to cosmetics, a Core collection of first class beauty essentials sits alongside a capsule Trend Collection of directional hues, which will be refreshed twice every season to keep your look hot off the catwalk!"
I think the style of this packaging is matched really well to the style and identity of Topshop-young fresh and fun. It's designed by Sarah Thorne from the store's creative department. A creative department I would certainly love to get some work experience at!
They've also nicely used social networking to raise the hype of the range where you can give yourself a virtual makeover and update your look to the Facebook group.
http://www.facebook.com/Topshop
Topshop seems to be a brand really on the pulse of their target market, and is spot on certainly with the look of this range. Will definitely be heading down and trying the products out for myself!
x
http://www.topshop.com
http://www.grafikmag.com/index.php?m=GR&sub=GRdetail&id=451
