A simple, striking piece of film using just typography to portray a charity named The Girl Effect. The campaign is encouraging viewers to donate money to various schemes aimed specifically at girls in third world countries to help them create a better life for them, their families and their community.
Shows that you don't always have to show shocking images to produce a thought provoking piece of work. A really nice well designed and usable website goes alongside the campaign designed by Wieden+Kennedy. See it here: http://www.girleffect.org/
I only recently discovered Pes from clicking on a video which was up on blog It's Nice That. At first on the website, which looks pretty quickly done and unprofessional I was a bit confused by who Pes was. But as I scrolled further down and saw brands he had worked for, including Orange, Bacardi, PSP, Scrabble and Nike I realised this was no amateur film maker. Using solely stop motion, Pes creates wacky, playful, random and sometimes risque films using ordinary objects. He creates minature worlds, giving everyday objects personalities and their own little stories. Since discovering Pes I have watched almost all of his films. They are so entertaining, but its also interesting how he has managed to use his quirky style and applied it to the big brands in mainstream advertising.
I particularly like this advert for Orange, where it features socks playing hide and seek.
You also HAVE to watch Roof sex, one of his most famous pieces, for something truly bizarre- 2 armchairs having sex on the top of a building in New York! The making of video is really interesting for this as well, gives you more of an insight into the mind of Pez and how he works.
Can't find a link on youtube for these so here are the links:
http://www.eatpes.com/roofsex.html
http://www.eatpes.com/makingofroofsex.html
Pes creates some really quirky, fun work and also seems like an interesting character himself. Check out the Creative Review article on him which you can see on his Press page if you want a bit more information about him.
My house mate showed me this video on You Tube and I think it's absolutely amaaazing! I only just saw the video of how he made it today which I found really interesting as well. Just shows how much time and preparation a video like this takes!
